What is SHAI?

SHAI

Our Story

We are a streetwear brand founded by three friends from Brno, Czech Republic. Our goal is to build a community of people who want to live a shaitastic lifestyle—people who are ambitious, creative, love streetwear, and enjoy life. We want to create a culture of real influence. Shai means 'gift' in Hebrew. To us, that represents the unique value you bring to the table.

SHAI

SHAI

Our Mission

Since day one, we’ve kept it real— never forgetting where we came from while doing things our way. Shai isn’t just a brand; it’s a reflection of who we are and where we’re going. We’re not dropping clothes just to fill a rack—we want to make an impact and build something that lasts. As we grow, our Shai fam grows with us. Whether you’re into art, music, sports, or just on your own thing, we connect through Shai. It’s not just about the piece. It’s about the community we’re building together.

SHAI

Shai

Our Commitment

We are dedicated to using sustainable materials and ethical production methods to create clothing that not only looks and feels great but also aligns with our values of social and environmental responsibility. Our production is mainly based in our country, and we strive to make it as local as possible, supporting our local economy and reducing our carbon
footprint.

SHAI

SHAI

Join The Movement

Shai isn’t just a brand – it’s a lifestyle. A community you will fall in love with. Become one of us and have fun building this shi alongside us. We’re here to bring you crazy projects, fun events, and of course, fly garms.

Stay SHAITASTIC.

We love you.

SHAI