I. Basic provisions

1. The controller of the personal data pursuant to Article 4 point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is OSVČTomáš Peška, ID 21384461, with registered office at Lančov 99, Lančov, 67106 (hereinafter: "Controller").

2. The contact details of the controller are

Address: Lančov 99, Lančov, 671 06

Email: info@shaiclothing.cz

Telephone:+420 702882703

3. Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

4. the controller has not appointed a data protection officer.

II. Lawful reason and purpose for processing personal data

1) The lawful reason for processing personal data is

• performance of the contract between you and the controller pursuant to Article 6(1)(b) GDPR,
• the fulfilment of a legal obligation of the controller pursuant to Article 6(1)(c) of the GDPR,
• the legitimate interest of the controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,
• Your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in the absence of an order for goods or services.

2) The purpose of the processing of personal data is

• processing your order and exercising the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data is required that is necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data, it is not possible to conclude the contract or its performance by the controller,
• the fulfilment of legal obligations towards the State,
• sending commercial communications and other marketing activities.

3) There is no automatic individual decision-making by the controller within the meaning of Article 22 GDPR. You have given your explicit consent to such processing. 

III. Data retention period

1) The controller stores personal data

• for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from this contractual relationship (for a period of 15 years from the termination of the contractual relationship).
• for as long as consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 5 years if the personal data is processed on the basis of consent.

2) After the expiry of the retention period, the controller shall delete the personal data. 

IV. Recipients of personal data (subcontractors of the controller)

1) Recipients of personal data are persons

• involved in the delivery of goods/services/payments under the contract,
• providing e-shop operation services (Shoptet) and other services in connection with the operation of the e-shop,
• providing marketing services.

2) The controller intends to transfer the personal data to a third country (non-EU country) or an international organisation. Recipients of personal data in third countries are mailing service providers / cloud service providers.

V. Personal data processors

1) The processing of personal data is carried out by the controller, but the following processors may also process personal data for the controller:

• Facebook, Google, List, Youtube.
  
• Possibly another provider of processing software services and applications, but not currently used by the controllerá.
• Ecomail

Lessons on using Facebook pixel and advanced pairing

On our website, we use the Facebook pixel advertising tool from Facebook Ireland, Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, for the following purposes:

1. Measurement and analysis of activity on our website
2. Facebook ad targeting and measurement
3. Advanced matching

The Facebook pixel allows us to measure and better understand the actions that visitors take on our website. With this information, we can better target our ads so that only relevant ads are shown, and then we can measure and analyse them. In addition, this tool allows us to set up so-called advanced matching. This works so that we can pass some data about our website visitors to Facebook to further improve the relevance of our ads. Before this data is sent, it is encrypted (hashed) to ensure maximum protection. However, Facebook may pair it with users of this social network, specifically for the purpose of targeting our advertising. The data that we pass on to Facebook in this way is the data that you enter into the forms on our website (e.g. order or contact form, etc.).

In the case of a transfer of personal data, Facebook becomes an additional controller, otherwise it is our processor. All information on the processing of personal data by Facebook can be found here: https://www.facebook.com/privacy/explanation or via your own user accounts.

Facebook pixel processes data from our website using marketing cookies. You can adjust the cookie settings on our website via the cookie bar or via your browser. You can find information on how Facebook works with cookies at the following address: https://www.facebook.com/policies/cookies/. In addition, you can also adjust the individual cookie processors, for example, here: https://www.youronlinechoices.com/cz/.

 

VI. Your rights

1) Under the terms of the GDPR, you have

• the right of access to your personal data under Article 15 GDPR,
• the right to rectification of personal data pursuant to Article 16 of the GDPR, or restriction of processing pursuant to Article 18 of the GDPR,
• the right to erasure of personal data pursuant to Article 17 GDPR,
• the right to object to processing under Article 21 GDPR,
• the right to data portability under Article 20 GDPR; and
• the right to withdraw consent to processing in writing or electronically to the address or email of the controller set out in Article III of these terms and conditions.

 

2) You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated, or to take legal action.

 

VII. Personal data security conditions

1. The controller declares that it has taken all appropriate technical and organisational measures to safeguard personal data.
2. The controller has taken technical measures to secure data storage and storage of personal data in paper form, in particular passwords, antivirus, encryption, backups.
3. The controller declares that only persons authorised by it have access to personal data.

VIII. Final provisions

1. By submitting an order from the online order form, you confirm that you are aware of the terms of the privacy policy and that you accept it in its entirety.
2. You agree to these terms and conditions by ticking the consent box via the online order form. By ticking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety.
3. The controller is entitled to change these terms and conditions. It will publish the new version of the Privacy Policy on its website and will also send you the new version of the Privacy Policy to the email address you have provided to the controller.

 

These terms and conditions take effect on 8.2.2025.